Revision of Assignment 9

The world of graphic design is a continuous creative process; whether it be through branding, publishing, or advertising, good design is essential to conveying important ideas and information. Visually graphic elements, typography, and interface design are the core foundation of what makes the use of graphic design successful. There has been a growth of graphics throughout the industry within the past years and new communication mediums have allowed graphic design to play a huge role in how information is communicated. A company will never be fortuitous with out a strong graphic design concept as the backbone behinds its advertising. 

Advertising relies solely on how the consumer interprets a company’s image or product. It is essential to capture the consumer’s attention in a way that not only promotes the companies image in a positive manner but leaves a lasting impact in their mind. It used to be that advertising involved scientific models of consumer research. Now, individuality and creativity through strong graphic design concepts are injected into advertising campaigns. That being said, the graphics used in advertising and marketing needs to be easy to understand as well as attention grabbing to the eye. The marketing campaigns that are successful are the ones that perfectly incorporate both of these characteristics.

There are several types of ways graphic design can be used in advertising. One of the most essential parts is the creation of logos. The established logos must convey the meaning behind the company and be easily recognizable in the public eye. Logos used to demonstrate the functional benefits of products but now are solely used for symbolic association. One simple logo holds the key to identifying the brand, conveying the intended meaning of the brand and reflecting brand value. 

Also, branding incorporates different types of graphic design in a variety of ways. Branding is how a corporation is emotionally perceived by the consumers. A company does not have a “personality;” it must earn it. The brand must be easily identified and must establish a sense of brand loyalty with the consumers.This is done by using different aspects of graphic design when conceptualizing products and packaging, signage, marketing collateral, or visual and audio communication. These techniques are all types of communication that rely on the power of brand association. 

The use of graphic design in direct relation to advertising and marketing is a strong interest to me. I know that I want to work in the artistic field that concentrates on creating identities for companies through good use of graphic design. Right now, I’m minoring in business because I know that one day I’d eventually like to work in the business side of the art realm as well. Art has always been my first love and I’ve known that I would like to work for a major corporation one day. The world of graphic design is one that will allow me to mesh both of my passions and pursue a job that deals with creative processes in corporate environments.